Job Description

Creative Director

At Big Green Egg, we're not just the best Kamado grill on the market; we are a lifestyle brand dedicated to enhancing outdoor entertaining. We believe in bringing families, friends, and neighbors together to cook over live fire. Our Egghead community of loyal fans create memories with the food they prepare on their Eggs. With a 50-year history and an iconic presence in the outdoor kitchen category, we're committed to a premium product experience, online, offline, and everywhere in between.

Our team is focused on premium products, seamless experiences both online and offline, and a culture that celebrates food, hospitality, craftsmanship and community. Employees enjoy a collaborative work environment, regular food and BBQ experiences as a weekly perk, and competitive benefits — including a 401(k) match, medical and life insurance, and more.

Position Summary

The Creative Director will evolve and steward the brand's creative vision and visual identity for Big Green Egg. This role is responsible for brand system development and governance, multi-channel campaign and content strategy, and end-to-end customer experience design, working closely with Marketing, Ecommerce, Product, Sales, and Customer Experience leadership.

The ideal candidate is a hands-on creative leader, strategic brand builder, and systems thinker, with the ability to balance visionary creativity with disciplined operational execution in a fast-paced, brand-focused environment. Success in this role will be measured by brand consistency across all touchpoints, campaign and content effectiveness, creative output quality and velocity, and cross-functional partner satisfaction.

Key Responsibilities

Essential functions of the role include:

• Evolve Big Green Egg's creative and visual identity for its next era — stewarding a living brand system across design language, photography, motion, voice, and the standards that govern all of it — while honoring the legacy and authenticity that make BGE distinctly itself.
• Personally produce hero creative when the moment calls for it, including campaign concepts, key art, and packaging direction, and hold the team, agencies, and partners to the same standard.
• Lead the development of campaign platforms, brand narratives, and content strategies that go beyond product features and into brand mythology — turning Eggheads, their rituals, recipes, and stories into content the world wants to watch, share, and return to.
• Oversee brand films, editorial content, and seasonal storytelling that captures the depth and passion of the BGE community.
• Direct creative across the full customer journey: packaging and structural design, dealer and retail environments, ecommerce, owned content, community events, and post-purchase touchpoints.
• Partner with Product, Ecommerce, Marketing, Sales, and Customer Service to ensure creative expression drives real customer outcomes — loyalty, advocacy, repeat purchase, and trust — and establish brand governance that protects consistency without stifling energy.
• Manage prioritization and capacity planning for a lean internal team and a curated freelance bench and establish operating cadences with cross-functional leadership so creative is upstream of execution, not a downstream service.

• Manage agency and freelance partnerships for quality, speed, and cost — knowing when to insource and when to extend — and build the briefs, review rituals, and lightweight dashboards that scale craft without slowing it down.
• Cultivate a strategic network of freelance specialists and agency partners, and develop the workflows, culture, and creative standards that attract and retain the talent this brand deserves.

Required Qualifications

• 10+ years of creative leadership, including hands-on production as well as team and agency management, in a brand, marketing, or design function, or equivalent experience.
• Demonstrated ability to build and evolve brand systems, lead multi-channel creative production from concept through execution, and manage creative operations including intake, prioritization, and freelance/agency partnerships.
• Strong written and verbal communication skills.
• Ability to manage priorities, meet deadlines and follow through on commitments.
• Proficiency with Adobe Creative Cloud and Figma; demonstrated integration of AI creative tools including Firefly, Midjourney, Runway, Sora, Claude, or equivalent; working familiarity with creative operations platforms such as Asana, Workfront, or Miro.
• Ability to perform the essential functions of the role, with or without reasonable accommodation.

Preferred Qualifications

• Experience in consumer products, outdoor cooking, retail, dealer/distributor networks, e-commerce, manufacturing, hospitality, events or lifestyle brands.
• Familiarity with packaging and prepress, design systems, digital asset management (DAM), ecommerce platforms, and marketing analytics tools.
• Interest in live-fire cooking, outdoor entertaining or the Big Green Egg brand community.

Compensation and Benefits

Big Green Egg offers a competitive benefits package, which may include medical coverage, life insurance, 401(k) match, paid time off, employee discounts, and other benefits based on position type and eligibility. Benefits may vary by location and employment status.

Work Environment, Schedule and Physical Requirements

This role is [hybrid] based in Atlanta, GA. The typical schedule is 9am-5pm EST, Monday–Friday, with occasional evening, weekend, travel or event support as business needs require.

The work environment includes office, event, outdoor, and kitchen/food environments. The role requires standing, using a computer for extended periods, attending brand events and activations, and traveling as business needs require, with or without reasonable accommodation.

Job Tags

Similar Jobs