Job Description

Overview Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. This business unit includes Braun , PUR , Honeywell , Vicks , Hot Tools , Drybar , Curlsmith , and Revlon brands, and this role may support one or more of these brands. Look around your home, and you’ll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! Position Copywriter Department Marketing – Beauty & Wellness Work Location Boston, MA, Hybrid (work 3 days onsite) Hybrid Schedule We embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, in-office collaboration is typically from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Updates will be communicated in advance. Hybrid eligibility and schedules may vary based on business needs and manager expectations. What you will be doing We’re seeking a Copywriter who can shape a distinct brand voice and write with precision across campaign, social, eComm, and retail channels. You balance concept and craft, delivering punchy headlines, clear conversion copy, disciplined product storytelling, and platform-native scripts for short-form video. You’ll collaborate across teams to build and maintain verbal libraries, including messaging pillars, lexicons, claims banks, and tone guidelines, that ladder up to the larger brand and business strategy. Together with design and marketing partners, you’ll turn briefs into compelling, conversion-ready narratives. This position will report to the Creative Director for Beauty. Duties and responsibilities Concept and write campaign territories, headlines, taglines, CTAs, and scripts Craft eComm copy for PDPs, category pages, landing pages, banners, and SEO-savvy metadata Develop channel-specific copy for social and paid media that is short and variant friendly Create retail copy for in-store, packaging claims, and education materials Build, codify, and evolve verbal libraries, including voice and tone, messaging pillars, proof points, lexicons, naming conventions, and claims banks, aligned to the brand strategy Maintain and evolve brand voice, tone, and messaging guides per brand Editorial & Quality Ensure accuracy for claims, ingredients, and regulatory considerations in partnership with Legal and Regulatory Proof, edit, and version copy for multiple placements and aspect ratios Document and socialize verbal standards and reusable messaging assets for cross-team adoption Cross-Functional Collaboration Translate marketing strategy, insights, and test results into messaging frameworks Collaborate with Social and eComm on hooks and A/B test matrices Work with Art Directors on concept boards and storyboards Facilitate working sessions to co-create and align verbal libraries with Brand Marketing, Product, and Sales Execution & Workflow Manage a high-volume writing queue and track versions Contribute to post-campaign learnings and document takeaways for reuse Uphold voice consistency across owned and retailer channels Maintain a searchable repository for voice guidelines, approved phrases and claims, and messaging playbooks Skills needed Command of short-form writing, hooks, and clear CTAs for conversion Familiarity with SEO, PDP structures, and paid social best practices Collaborative mindset and disciplined self-editing Deep understanding of beauty consumer trends, digital platforms, and upper-funnel marketing strategies Leadership and team management skills, including cross-functional partners and freelancers Excellent communication and presentation skills Collaborative and adaptable with a strategic mindset and hands-on execution Minimum Qualifications Bachelor’s Degree 4+ years of writing experience Portfolio showing campaign thinking, product storytelling, and platform-native copy Experience using Microsoft 365 or similar editing tools Comfortable using Asana Authorized to work in the United States on a full-time basis Preferred Qualifications Degree in communications, journalism, marketing, or related field Beauty, CPG, or eComm experience CMS familiarity, such as Shopify Comfortable using emerging technologies In Massachusetts, the standard base pay range for this role is $65,229.33 - $81,536.66 annually. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on location, experience, skill level, and performance. The range listed is just one component of the total compensation package. Benefits Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable Leave, and Educational Assistance. Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, veteran status, or any other protected category. Reasonable accommodations are available on request. Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry with brands including OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June. For more information, visit You can also find us on LinkedIn and Glassdoor. #J-18808-Ljbffr Helen of Troy

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